The deal today is that there are lots of people involved in blogging, right. And by ‘lots’, I mean f*cking millions. And you know, we’ve all got the bug. We all want to make money. We all want to be in New York Magazine. We all want to be famous.

And it’s that last part which has made writing a blog about blogging the absolute hottest thing to do right now. It’s why there’s a new one springing up virtually every minute of every day. And yes, Problogging.com looks like it’s one of ‘em.

My advice for anyone else heading that way? Don’t do it. You’re too late. You’ll find that it’s now a lot of work for very little - or no - reward. Why? Because when you’ve already got a Pepsi and Coke on the market, you’re going to have a hard time marketing and selling your Panda Pop*. And unless you’re going to be able to bring a completely new and unique voice to the industry, you’re on to a loser right from the start.

However, the blogging services I see on ProBlogging.com - like design and PR and hired writing - are still very much emerging business opportunities and, no guarantees, they could be huge in 12 months’ time. They’re good ideas. Great ideas, even. So if you’re doing something similar, it would make much more sense to give them their own space - and NOT piggyback them on top of yet another blog about blogs about blogging which, at first glance, looks like it’s simply going to feed me the same old stuff I can read in two or three hundred other places across the web.

Let your brand new, fresh ideas do the talking, and make your blogging services the main focus of your site, instead of all that tired old “here’s a great post from my mate Dave …..”, and “here’s how to make your Adsense earn an extra 3 cents a day” crap. Because, honestly, we’ve heard all that before. A thousand f*cking times.

Like I said a couple of days ago: If you’ve got nothing new to say, then don’t say anything at all. It does more harm than good.

But hey, that’s just my opinion. And it’s probably not a new one, either.

* “While the rich kids had Coke, us in the housing estate and the flats had a variety of Panda Pops with a cute little panda on the front. Many flavours that all tasted the same, bottles were smaller and were miles less fizzy, specially after spending eight months in the local corner shop’s “open access” doorless fridge, which did nothing to cool the bottles, but did light them in a yellowy fluorescent glow, and made them rattle constantly in their trays - a life-affirming sound.”

From ‘Lost soft drinks’, for those who’ve never experienced the joy of Panda Pops.