Check out this full time gig on Career Builder for an Interactive Copywriter.

Well-known, fast-growing, profitable, world-class company has immediate opening for an Interactive Copywriter in our Wall Street offices.

We are a high-end brand, fronted by very famous celebrity.

We’re hoping to find a talented Interactive Copywriter quickly, and tell him/her, “you’re hired!”

Projects will include:

Writing/managing our site Blog (and developing our Blog Marketing strategy)
Writing/managing our e-newsletter (weekly)
Writing/managing our e-mail marketing programs
Writing/managing our RSS Feeds
Writing/managing other online marketing pieces (channel and product pages)
Helping to develop television and radio programming

What’s the first project on that list? Yep. Blogging. Managing a site blog, and developing a blog marketing strategy.

That sounds like a cool opportunity to me. But what job ads like this also do is tell the world that there is a need for people who can offer this kind of service.

However, not every company is based on Wall Street and fronted by a very famous celebrity, so not every company will be able to take on a full time writer. The chances are that more and more companies will look towards outsourcing this kind of work to smaller blog ‘agencies’.

And that’s where the real opportunity for most of us will lie. But one word of warning. The ad above also states that they are…

“… looking for a star who can create attention-grabbing copy - and someone who can write with power, passion and purpose.”

And that you must have…

Exceptional writing skills

So unfortunately, that rules out the 90% or so of so-called professional bloggers who pay absolutely no attention to getting their spelling and grammar correct - and who still, mistakenly, think they’re going to make it big.

Professional blogger equals professional writer.

Read. And learn.