You know what, when you’re running an internet business, it doesn’t matter where you live. Almost every day, I’m talking to people here in the UK, in Australia, in Canada, in the Philippines, in So Cal, etc, etc, etc - as if they were simply at the next desk.

No doubt you do the same - even if your only interaction is leaving comments on other peoples’ blogs.

Anyhoo. I had an enquiry a week or two ago from a company who wanted to run a text ad campaign across the wurk network.

“Fine”, I said.

My price was $100 per month for sites with at least a Google PR of 4.

“Fine”, they said.

Plus, next time there’s a Google PR Update, I’m probaby looking at around 23 sites with a PR of 4 or above. which means I was in a position to milk at least $2300 a month for the next 6 months. Not a huge amount. But it’s still an amount.

So we started working things through. I first talked to their US office - then, when they discovered the network originated from a European IP, they put me through to their UK office.

“No problem”, I said.

However, they subsequently found out that the network originates from a German IP address. Yup, my server is sitting in Germany somewhere.

“Big problem”, they said.

And sure enough, the plug was pulled from this text link deal, because:

“…we will not be able to go ahead with the sponsorship, since your websites are in English. We would either be looking for English-language websites with UK addresses, or German-language websites with German addresses.”

Sheesh. There goes a couple of big ones down the tubes.

So, the moral of the story is: learn to write in German, kids. And do it fast.

Or, more seriously, make sure you know where your servers are when you buy hosting. Because it might cause more problems than you think.

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  1. Matt said on March 26, 2006 @ 6:21 pm...

    Do you have enough European based readership that it makes sense for your sites to be based in Europe as opposed to North America? that’s the real question for you to ask when looking at where you’re hosting.

  2. TDH said on March 26, 2006 @ 6:21 pm...

    That’s really stupid. I mean really stupid. And since it’s so stupid the it’s probably good that you didn’t get the campaign ’cause only stupid things can come out of something that stupid…

    To bad ’bout the cash though.

  3. Barry Bell (View profile) said on March 27, 2006 @ 7:04 am...

    Matt - I just didn’t realise that this kind of thing could be an issue as it’s never popped up in the 4 years I’ve been using those hosts. I still don’t fully understand why it is an issue (I’m waiting for them to get back to me) but I guess we’re all learning.

    TDH - yep. I suppose they have their reasons, but I’m with you. Stupid.

  4. Stefan Juhl said on April 5, 2006 @ 7:25 am...

    It probably has to do with search engine localization etc.

    It makes a difference if it is primarily German websites linking to an UK English website. Search engines, e.g. Google would in some cases think of their website as being more relevant to Germans opposed to Brits. The result being that they would obtain a good rank for EnglishKeyword on google.de and a “bad” rank on google.co.uk.

    But it would take a lot of “German” links before it would become that bad. So unless they have very little link popularity through UK based sites, it wouldn’t become a real problem. But also seen the other way - links from UK based sites are more valuable to them.

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