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The importance of consistent posting. A short case study.

By Barry Bell on April 16 2006

Sitesalesblog has been sneaking a peek at recent Alexa stats for The Blog Herald, which are beginning to show a downward trend.

This is something I’d noticed over the last week or two, and I’d also discussed it with a few people who, like me, very rarely visit the site any more. Once upon a time, I’d head over there at least once a day. Now, it’s lucky if it’s once a week.

However, Matt from BlogMedia, who now owns TBH, has already commented on the Sitesalesblog post to say that this loss of traffic is due to inconsistent posting. I agree that that is definitely part of the reason. So, it just goes to show that even when it seems like your traffic is guaranteed because you have a popular site, it’s not.

Far from it.

Contributor: Barry Bell

I'm a freelance writer and designer with over 10 years’ experience of creating award-winning recruitment and consumer marketing communications, together with a wide range of other creative marketing colateral. ... more »

WURK profile: http://WURK/profile/admin
Contributor website: http://barrybell.com

COMMENTS

By Dennis Bullock
April 17, 2006 1:58 am

I would have to agree. I see that with my site also. I see my stats in all forms drop….vistors and feedburner subscriptions. Although I am not sure my FB would drop because if I subscribed to a feed I keep it and if it posts great I see it and if it doesnt then it doesnt. I wouldnt unsubscribe because it doesnt bother me. I may not understand how FB figures this number however.
By Barry Bell
April 17, 2006 6:40 am

Yeah… FB fluctuates wildly. Maybe it is because of people subscribing/unsubscribing, maybe not.

Last week, TechCrunch.com was showing 42k plus feedburner subscribers. Now, a few days later, it’s showing 35k.

What’s up with that?
By Mark Wade
April 17, 2006 5:42 pm

Has anyone else noticed that it appears that Marcus hasn’t posted a TBH for some time now? Or have I missed something…
By Barry Bell
April 17, 2006 6:14 pm

I hadn’t noticed. I haven’t been going there enough, remember.

;o))
By chartreuse
April 17, 2006 8:19 pm

The problem with TBH is more than inconsistent posting (though that is part of it.)

It also is missing a ‘voice’.

I like most of the folks involved in the new BH but they have yet to give their new site a voice. As a reader I need to know what I’m going to get. Am I getting the latest blogging news? If so, then give me that in an entertaining way with a consistant voice.

I’m good at telling other folks what to do (It’s the opoint of my blog!lol) and maybe I’ll do a post on these guys. Thanks Barry, I was woundering what to write about…
By Barry Bell
April 17, 2006 8:21 pm

Any time. The invoice is already in the mail.

;o)